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For the love of grape, winery & brewery tours

For the love of...

Grape and celebrating the good times with friends.


We're all about people, wine, and having a good time (and we've got a penchant for beer and spirits, too). 


Our Story

Alicia started MP Designated Drivers on the Mornington Peninsula in 2013. After establishing it as one of the Peninsula’s most popular tour operators, Alicia's customers frequently requested her to tour in other regions. Alicia followed her passion for offering fun-filled wine tours and took the plunge to expand with For The Love of Grape! Or "FLOG," as we call it.


FLOG began running tours of the Bellarine Peninsula in 2008. Nowadays, we're operating private group tours throughout Victoria's top artisanal booze-producing regions. 

In recent years, we've seen an abundance of awesome boutique beer and spirit-makers pop up around Victoria. That's why we decided to add speciality brewery and distillery tours to our repertoire.

Our customer service superstar, Leah, manages the admin side of the business. As she's been organising fully-customisable booze-tasting tours for over 11 years, she's got the expertise to tailor-make the ideal itinerary for you. 


With a helping hand from Leah, our in-house wine wizard, you can pick and choose the ideal Victorian vineyards for you. It's a DIY wine-tasting tour without the DUI. 


Can't tell Sauvignon Blanc from Semillion? We won't judge. We offer unpretentious booze-tasting tours with a firm focus on fun. It's wine-tasting without the wank. 

group private wine tours

We love people, wine and having a good time!

No stuffy snobbery and no long-winded boring bits. Our fun-focused booze-tasting tours let you and your mates let the good times roll.

The team at FLOG love their jobs and want to help you celebrate with friends. 

Geelong & Bellarine wine and beer tour team

The Bellarine Crew

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The Mornington Peninsula Crew

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The Yarra Valley Crew

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The Rutherglen Crew

Ready to treat yourself to a tipsy day out?

Give us a buzz to discuss your tour or book it now online.


Thank you to the Mornington Peninsula Shire for funding the expansion of our website through their grants program. This support during COVID recovery is greatly appreciated.

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